No matter what you sell or what service you offer, customer service is a key tool for the growth of your business, don’t you think? Read on.
Let’s first define what customer service is: It is the team that is in charge of providing assistance to customers of a certain brand, answering their questions, doubts or concerns about the product in the purchase process.
Now that we know what customer service is, we can define its importance. According to a survey recorded by Think with Google, 62% of people expect a consistent experience every time they interact with a brand.
Why does this happen? Well, it works for the same reason that sometimes you go to a restaurant where you receive great service and the food has a special touch that you love, you start to frequent it every chance you get but, from one moment to another, they change management and even if the food is delicious, if the customer service ends up being lousy, you will think twice about going back, right? You’d rather order a delivery than go to the restaurant itself, but what if the restaurant doesn’t offer delivery? Well, they lose you as a customer, it’s that easy.
Remember that the customer service that your company offers is the voice of your brand, is what establishes a direct relationship between your customer and your business, that is the interaction that although it may seem silly, is what will make your new consumers become a loyal customer.
The real goal of a company is to create and maintain customers.
-Peter Drucker.
What are the advantages of providing excellent customer service?
Let’s be clear, human beings like to talk by nature, if a customer is satisfied with your customer service and your products, that will be a loyal customer that as the saying goes: “will last as long as you take care of him”. That loyal customer who has been satisfied, believe it or not, as soon as he/she has the opportunity, will recommend you to his/her friends, family and/or acquaintances, that’s how it works and that’s how the first advantage of providing an optimal customer service is created: Completely FREE publicity.
So imagine this example: for every 5 out of 10 satisfied customers, 3 will recommend you, creating 3 more customers. You don’t have to be an expert in mathematics to understand what this will produce in the future, right?
Starting from the previous point, in which I gave you the first advantage which is the completely FREE advertising, what will this cause? It will reduce the costs of your investment, why? Because you no longer have to make as many advertising campaigns as before, you will only have to offer a good customer service and your consumers will be your biggest advertising campaign, so the popularity of your brand will increase as well as your income.
Did you know that at least 43% of people will be willing to pay more for a product from a company whose customer service is good than one that is not?
That is another of the many advantages of having an optimal customer service like the one Flovi wants to offer you. Now you may ask yourself:
How do I know if the customer service offered by my company is good?
Human: Your customers do not want to be assisted by a robot, they need a person to solve all the doubts they have about the product and service you are offering.
A survey conducted by Sinclair Metrics revealed that 94% of customers rated the assistance they received with the robot as poor and unsatisfactory.
Personalized: As mentioned above, your company’s customer service is the voice of your brand, do you want it to have a friendly, jovial tone? You are the one who decides how you want your customers to be assisted.
Know the product: The people in charge of your company’s customer service should know the product, they should study everything the customer would like to know about what you are offering.
Satisfy customer needs and more: The more personalized and human your company’s assistance is, the more your customer service agents will know your customers and thus have more skills to anticipate what they need.
Do you want to be part of the change and join those who prioritize customer service in their companies?
You only have to CLICK HERE and meet Flovi, the customer service your company needs to grow.
We are human to serve humans.
